Most companies and public actors store and continuously generate large amounts of data about their customers/users and internal processes. But data is usually used unsystematically or not at all. Today, most companies put focus on managing and structuring data and possibly obtaining simple summary measures from data. The trend now is towards extracting completely new insights and new information from these large, and often complex, data sets. Most stakeholders are aware that their internal data hold great value but often lack the skills needed to capture the value.

JUPEL explores what values there are in your data. With adapted analysis methods we extract information for value-creating measures and competitive advantages. Your internal data is the starting point for all our analyses. However, the possibilities and value of the analyses increase the more relevant data we can add. We can gain further insights through external data sources such as personal databases, competitor price data, market data and social media.